Model:  Tradition Putter

Material/Mfg:  Aluminum Body with Polycarbonate Window.  Pewter and Stainless Steel Soleplates

Introduction:  2011

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The Tradition putter became a transitional product that had originally been developed as the Clear Putter.  When business plans with that client went a different direction the tooling that remained behind was salvageable towards advancing the project.  While the Clear Putter used a pair of polycarbonate sandwich pieces to insert a custom printed image, the Tradition putter eliminated the bottom clear piece and replaced it with either a stainless steel or pewter soleplate.

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The Tradition putter was designed to personalize the club by installing a printed graphic into the body.  A photo, logo or any other printed matter that was personal could be part of the putter.  A second form of personalization included the installation of a challenge coin or medallion into the body.  The heavier coins used the lighter pewter soleplate while the printed personalization had the heavier steel soleplate installed.

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Aside from personalization the Tradition putter was engineered for performance.  A high moment of inertia mallet design led to a very stable ball roll on off-center strokes.  The face incorporated the Cross-Groove roll technology that assists the ball into an immediate overspin upon impact for a more stable truer roll on the intended target line.

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Numerous attempts were made to produce the Tradition putter in the United States.  Regardless of the number of attempts to work with domestics manufacturers the cost differences between the U.S. and Asia could not be overcome.

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